Authors, Rose Mendoza and Claudia Lopez are delighted to introduce their personal collection of Mexican Folk Hearts, a beautifully curated pictorial book that brings together colorful imagery of Mexican  folk hearts with poetic storytelling.

Our true love of Mexican Folk Hearts started in San Miguel de Allende MX, a colonial town known as “El Corazon de Mexico” or “The Heart of Mexico,” home to a vibrant community of artesanos. As collectors of Mexican Folk Art and boutique shop owners, we have a passion for supporting artesanos that represent Mexican culture.

In this pictorial book, we introduce our personal collection & inspirations of cultural-themed folk hearts from various regions of Mexico, classified as “Arte Popular” or “Popular Art for the People”. We have curated this collection based on our travels throughout Mexico.

This visually captivating book features a carefully curated selection of folk hearts with themes of birds, flowers, wings, and faith. Through photography and poetic verses, Mexican Folk Hearts showcases the craftsmanship, vibrant colors, and deep-rooted traditions of Mexican folk art. Highlighting the town of San Miguel de Allende MX,  a colonial town known as “El Corazon de Mexico” (The Heart of Mexico), and their passion for supporting artesanos (artisans) who preserve the heart and soul of Mexican culture. The book offers readers an intimate glimpse into the world of Arte Popular, a rich and meaningful expression of Mexican identity, encapsulating everything from cultural pride to spiritual belief, and serves as a bridge between past and present, connecting artisans, communities, and their Mexican cultural legacy.

Whether you’re a seasoned collector, an art enthusiast, or simply someone who loves exploring the rich tapestry of Mexican culture, this book will inspire a deep appreciation for the beauty and significance of Arte Popular.

About the Authors:

As longtime collectors of Mexican Folk Art and owners of  boutique shops dedicated to showcasing the beauty of Arte Popular,  Rose Mendoza & Claudia Lopez have spent years cultivating a deep connection with the artisans of Mexico. Their travels throughout Mexico have allowed them to build a collection that speaks to the heart of Mexican culture. With Mexican Folk Hearts, they share their passion and dedication to preserving the traditional arts of Mexico.

The authors fundamental belief “La Cultura Cura” (Culture Heals)  inspired the authors to pay tribute to Mexican Folk Hearts, as it represents the belief that reconnecting with one's cultural roots, traditions, and community can be a powerful source of healing and resilience.

Rose Mendoza

A second-generation Chicana cultural advocate, and visionary behind Dulce Vida Travel. A tour company that specializes in guided tours & consulting services to Mexican Heritage towns, known as “Pueblo Magicos.” These are towns in Mexico with preserved history, folklore, celebrated artesanos, and culinary specialties. She is the author of Latino Cultural Experiences in America, and Mexico Pueblo Magicos Travel Guides.

Claudia Lopez

A Guatemalan native, inspired by the rich array of vibrant textiles, colors, and intricate weavings of Guatemala, and founder/curator of “The Guatemalan Boutique,” which offers an extensive selection of folk and wearable art. Also, the founder of “Travel with Claudia Lopez,” that offers cultural travel experiences to Guatemala and Mexico. As a culture activist, she is committed to sharing, diffusing, and preserving strong links to the Latino cultural heritage.