Our Mission

We love the Mexican travel experience, especially the warmth and generosity of the Mexican culture. We are based in San Jose California, and are proud of our Bayarea Culture!

We believe culture matters. As second generation Mexican-Americans, we have the privilege of celebrating two cultures, California lifestyle and Mexico’s rich heritage.

Our mission is to share these heartwarming experience with everyone.

We specialize in Mexican cultural guided tours, that focus on history, art, shopping and culinary experiences, both in Mexico’s Magic Towns and the Bayarea’s thriving Latino food and art scene.

What is a Magic Town? These are towns in Mexico with preserved history, folklore, celebrated artisans, and culinary specialties. They create a rich cultural experience for their citizens and visitors. Our favorites include, Mexico City, San Miguel de Allende, Oaxaca, and Puebla.

What is Bayarea culture? The Bayarea includes diverse towns, such as, San Jose, San Francisco & Oakland, and is home to many cultures, including a contemporary Latino culture. Here you can find dozens of specialty taquerias, art galleries, ongoing street fairs & festivals celebrating the culture & artists.

Let Dulce Vida Travel, be your cultural concierge, and offer a unique Mexican themed travel adventure for yourself, Amiga’s, family or organization. Join our tours, we are proud to share a journey that will change you, it should change you.

Rose Mendoza

Managing Director

Disfruta La Vida! Enjoy Life!